In autumn 2022, I developed a tailor-made marketing concept for the farm shop of an organic farm in Lower Saxony and implemented it in collaboration with Print Design GmbH. The concept includes an eye-catching beach flag that draws the attention of passing vehicles on the roadside to the farm shop, as well as a signpost on the fence that leads interested parties directly to the farm shop. It was a particular pleasure to integrate individual vegetable varieties such as the small potato into the design. The emotional connection it triggers in the customer contributes significantly to the success of the concept and creates an unmistakable recognition value for the farm. In addition, the design supports the quality of the organic products by emphasising their naturalness and freshness.